Our Core Brand Pillars
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Our Story: From Side Hustle to Sunless Glow Empire
Hush Hush Tan is a Texas-based luxury custom spray tanning company with locations in Austin, Dallas, and Houston — and more to come. Founded in 2009 by Izabel Wicker, a single mom with a passion for beauty and a drive to build something of her own, Hush Hush Tan has grown into a trusted name in luxury sunless tanning.
What started as a side hustle with a single spray tan machine quickly evolved into a full-fledged business, thanks to Izabel’s relentless focus on exceptional service, flawless tans, and empowering women to glow with confidence.
With a signature tanning technique, proprietary solutions crafted for a natural, skin-loving glow, and a welcoming atmosphere that treats every client like family, Hush Hush Tan has become the go-to for women across Texas.
What started as a side hustle with a single spray tan machine quickly evolved into a full-fledged business, thanks to Izabel’s relentless focus on exceptional service, flawless tans, and empowering women to glow with confidence.
With a signature tanning technique, proprietary solutions crafted for a natural, skin-loving glow, and a welcoming atmosphere that treats every client like family, Hush Hush Tan has become the go-to for women across Texas.
Kindness
We treat everyone with respect, care, and understanding. Whether it's our clients, team members, or community, kindness is at the heart of how we build relationships and deliver our services.
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Empowering Women
We are dedicated to creating opportunities for women to thrive—whether it's through building confidence in our clients or fostering leadership and growth among the women who make up our team. Empowering women is central to our mission of uplifting and inspiring.
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Excellence
We are committed to maintaining the highest standards in everything we do. From the quality of our spray tans to the way we manage our business, excellence is our benchmark, ensuring every client experience is exceptional.
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Integrity
We believe in doing what’s right, always. Integrity guides our decisions, actions, and relationships, ensuring transparency, trust, and honesty in every aspect of our business.
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New Products
NAD Beauty Drops (Youth Drops)
Reveal skin that looks energized, youthful, and luminous with NAD Beauty Drops, powered by our exclusive Proprietary Complex. Formulated to naturally boost NAD levels—essential for skin cell longevity—these drops combine cutting-edge science with age-defying botanicals to transform the appearance of tired, dull skin.
Key Benefits:
✓ Re-energizes and revitalizes skin at the cellular level
✓ Visibly softens the look of fine lines, wrinkles, and sagging
✓ Enhances skin’s natural firmness and bounce
✓ Provides instant, long-lasting hydration
✓ Helps even out skin tone for a smoother, more radiant complexion
The Power of NAD:
NAD (Nicotinamide Adenine Dinucleotide) is a coenzyme found naturally in the body, responsible for producing cellular energy (ATP). As we age, NAD levels decline, which can lead to visible skin aging. Our NAD Beauty Drops help replenish these vital reserves, promoting smoother, firmer, healthier-looking skin.
Self-Tanning Lotion
Your glow, elevated. Our ultra-hydrating Self-Tanning Lotion is so much more than just a tan—it’s skincare with benefits. This luxurious formula melts effortlessly into the skin, delivering an instant sun-kissed tint with a touch of bronzer and a beautiful, subtle shimmer for that lit-from-within glow.
While the bronzed radiance develops gradually, the Hush Hush Proprietary Complex works behind the scenes, infusing your skin with age-defying ingredients to keep it soft, smooth, and visibly more youthful with every application.
Why You’ll Love It:
✓ Lightweight, fast-absorbing formula
✓ Instant glow from bronzer + subtle shimmer
✓ Builds into a natural, gradual tan
✓ Deeply hydrates and nourishes skin
✓ Powered by age-defying ingredients for smoother, younger-looking skin
Your glow, your shimmer, your moment.
Enzyme Body Polish
Exfoliate, nourish, and renew with our luxurious Enzyme Body Polish, designed to reveal your silkiest skin yet. Formulated with the Hush Hush Proprietary Complex, this multi-action polish gently sweeps away dry, dull skin using a blend of natural enzymes and jojoba beads. Enriched with exotic oils, it leaves skin feeling incredibly soft, smooth, and hydrated—never greasy.
What Makes It Special:
✓ Enzymatic exfoliation targets dead skin cells without harsh scrubbing
✓ Jojoba beads polish and refine rough areas like elbows and knees
✓ Deeply nourishes with a blend of exotic oils
✓ Absorbs quickly with no oily residue
✓ Leaves skin smooth, radiant, and perfectly prepped for your next tan
Glow Mousse – Luxurious Self-Tanning Foam
Key Benefits:
✔ Natural, Streak-Free Tan – A fast-drying, easy-to-apply formula for an even, radiant finish.
✔ Skin-Nourishing Ingredients – Enriched with Tocopheryl Acetate (Vitamin E) to hydrate, protect, and leave skin feeling smooth.
✔ Toning & Tightening – Infused with Witch Hazel Leaf Extract, a natural astringent that refreshes and tones the skin.
✔ Long-Lasting & Buildable – Enjoy a deep, bronzed glow that lasts, with the ability to customize your tan intensity.
Glow confidently with a hydrating, skin-loving formula that enhances your natural beauty. Whether you want a soft glow or a deep tan, Glow Mousse is your go-to for flawless, radiant skin every time.
Your glow, your way. ✨
Tan Extender
Keep your glow going strong with the Hush Hush Tan Extender—your must-have for maintaining a flawless, long-lasting tan. Infused with our signature Proprietary Complex, this hydrating formula not only extends the life of your tan, but also delivers skin-loving benefits to keep your glow looking fresh, youthful, and radiant between spray tan appointments.
Your Post-Tan Essential:
✓ Prolongs and enhances your tan
✓ Infuses skin with deep hydration
✓ Enriched with age-defying ingredients for youthful skin
✓ Lightweight, non-greasy, and fast-absorbing
Because your glow deserves to last.
Hydrating Self-Tanning Face Mist
Glow and go with the Hydrating Self-Tanning Face Mist—a skin-quenching, radiance-boosting mist designed to deliver the perfect glow with skin-loving care. This ultra-light mist instantly hydrates with a powerful blend of 4 types of Hyaluronic Acid, each targeting different layers of the skin for maximum moisture. The result? A soft, dewy complexion with a hint of sun-kissed radiance.
Why It’s a Must:
✓ Instantly hydrates and refreshes skin
✓ Gradually builds a natural, healthy glow
✓ Packed with multi-level Hyaluronic Acid for deep hydration
✓ Fast-absorbing with zero greasy feel
✓ Perfect as the first step in your morning routine
Your skincare and sunless glow—combined in one effortless step.
Our Mission
Our mission is to ensure every client feels confident, valued, and cared for while upholding our commitment to excellence, integrity, and kindness. We are dedicated to creating a healthy, happy work environment that empowers women, where our team thrives and grows both personally and professionally. Every decision we make is rooted in doing what’s right for our clients, our team, and our business.
Founder
